Markets

Coca-Cola India hopes to achieve 100% recycling of bottles, cans in 2-3 yrs



Coca-Cola Company on Monday said its India business is hopeful of achieving 100 per cent recovery and of post-consumer packaging, mainly bottles and cans, in the next 2-3 years as part of its ‘World Without Waste’ initiative.

The ‘World Without Waste’ is a global initiative under which the company aims to collect and recycle every bottle or can that it sells globally by 2030.


post-consumer packaging is one of the three focus areas of Coca-Cola Company’s ESG (Environment, Sustainability and Governance) priorities. The other two are related to water and sustainable agriculture.

Speaking to PTI, Vice President Public Affairs, Communications and Sustainability Devyani Rajya Laxmi Rana said the company’s focus is on recovery and of bottles and cans, and not the Multi-Layered Plastic (MLP).

MLP, a type of plastic used in packaging of food items such as chips, biscuits, chocolates and other snacks, is most difficult to recycle, she added.


Director (CSR and Sustainability for India and South West Asia) Rajesh Ayapilla said, “About 62,825 tonnes of post-consumer packaging was recovered in 2020. We refilled or helped recover 36 per cent of bottles and cans, equivalent to what we introduced into the marketplace in India.”

The company through its focus on three fundamental goals — design, collect and partner — is laying emphasis on the entire packaging lifecycle — from how bottles and cans are designed and produced to how they are recycled and repurposed.

The company by design is making packaging more sustainable, including redesigning lightweight packaging, maximizing use of recycled content and introducing innovative packaging, he said.

Ayapilla further said the company, along with its partners, is working to develop sustainable, community-led programs for integrated plastic waste management and promote efficient recycling in India.

He said the company is promoting segregation of waste at source, streamlining collection mechanisms and helping build infrastructure to recycle post-consumer packaging into value-added products.

The company has partnered with multiple agencies like Saahas, Chintan, American India Foundation, Mahila Sewa Trust (SEWA), Hasiru Dala Foundations for setting up self-sustaining waste management infrastructure and models, bringing about citizenship awareness and movements, improving livelihoods of waste workers , and women workers associated with the programs by providing social security and dignity of labour, he said.

With these efforts, Ayapilla said, “We are hopeful of achieving 100 per cent collection of bottles and cans for recycling in next 2-3 years. That is our internal target. In 2020, we had achieved 36 per cent.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practice the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard,

Digital Editor

Source link

Related Articles

Leave a Reply

Your email address will not be published.

Back to top button